Official Logo
White Logo
(For dark, colored/image background)
Please note that downloads and access to brand assets are restricted to UTM email account users only.
Application Process
To ensure compliance with corporate identity standards, all designs incorporating the UTM logo must undergo a formal review. Please submit your application via:
👉 corporate.utm.my/support
Submission Steps
Department Selection: Select the Creative Media (Graphic) section.
Service Category: Under the Service Request / Inquiries for Creative Media dropdown, select: Design Review: Semakan Reka Bentuk.
Approval & Feedback
Once your submission has been evaluated, you will receive a notification via email:
Standard Approval: If the design meets all requirements, official approval will be granted via email and a formal e-letter.
Amendments: If improvements or corrections are necessary, specific feedback will be provided via email for your further action.
Note: Please ensure all designs adhere to the official UTM Brand Identity Manual before submission to expedite the approval process.
UTM ASCEND 2030 LOGOÂ
UTM ASCEND 2030 reflects the aspiration of the entire university community to achieve a higher level of excellence, in line with the spirit of UTM Sanjungan Bangsa.
The Four (4) Key Pillars of Excellence outlined represent UTM’s commitment to advancing knowledge, expanding impact, ensuring sustainability, and upholding human values.
These pillars reflect the shared aspiration of the entire university community to position UTM as a source of national pride — through high-impact education, continuous innovation, and ethical leadership.
… OUR SIGNATURE
The official graphic signature of UTM consists of two elements: the logo and the Universiti Teknologi Malaysia typeface shown above.
The position of the open book placed on top of the circle encapsulates the idea of a universe governed by divine laws as decreed in the Qur’an. The crescent encircling the flask shows that all pursuits of Science and Technology are done in accordance with Islam.
The position of the flask directly below the golden book shows that all advancements in Technology emanate from the Holy Qur’an, the ultimate source of knowledge. Thus, the values and principles which we ascribe to revolve around the core tenets of Islam, with its philosophy based on the premise that the divine law of Allah is the foundation for Science and Technology.
RATIONALE OF OUR BRAND IDENTITY
Steadfast (firm & Resolute)
Strong (Mentally, intellectually, emotionally, morally, ethically and/or physically)
Scholarly (Knowledge and Wisdom)Â
ABOUT THE LOGO
Our identity unifies our organization with a single, strong brand that is distinct and easily identifiable.
The appearance of our logo draws on our heritage and the principles in which we serve and function.
PLACEMENT OF LOGO AND TYPEFACE
TYPEFACE 
The logo and the Universiti Teknologi Malaysia typeface should not be used independently. They should always be used together to form the complete signature, which reflects the UTM brand identity as a steadfast, strong and scholarly institution.
The Universiti Teknologi Malaysia logotype is set in 12 point on Inai Mathi Bold (condensed 80%) typeface and the UTM abbreviation is set in 84 point on Baskerville Bold typeface. Divisional offices alongside the signature is set in 12 point on Garamond Bold (condensed 80%) typeface.
