PLACEMENT OF LOGO AND TYPEFACE
The logo and the Universiti Teknologi Malaysia typeface should not be used independently. They should always be used together to form the complete signature, which reflects the UTM brand identity as a steadfast, strong and scholarly institution.
The Universiti Teknologi Malaysia logotype is set in 12 point on Inai Mathi Bold (condensed 80%) typeface and the UTM abbreviation is set in 84 point on Baskerville Bold typeface. Divisional offices alongside the signature is set in 12 point on Garamond Bold (condensed 80%) typeface.
… OUR SIGNATURE
The official graphic signature of UTM consists of two elements: the logo and the Universiti Teknologi Malaysia typeface shown above.
The position of the open book placed on top of the circle encapsulates the idea of a universe governed by divine laws as decreed in the Qur’an. The crescent encircling the flask shows that all pursuits of Science and Technology are done in accordance with Islam.
The position of the flask directly below the golden book shows that all advancements in Technology emanate from the Holy Qur’an, the ultimate source of knowledge. Thus, the values and principles which we ascribe to revolve around the core tenets of Islam, with its philosophy based on the premise that the divine law of Allah is the foundation for Science and Technology.
RATIONALE OF OUR BRAND IDENTITY
Steadfast (firm & Resolute)
Strong (Mentally, intellectually, emotionally, morally, ethically and/or physically)
Scholarly (Knowledge and Wisdom)